easy to see blood glucose results makes it easy to act
Making the lives of people with diabetes, a little easier
Challenge
Glucose meters are all pretty much the same. You take a drop of blood, put it on a test strip and put in the meter. Wa-la, out comes your current glucose reading. So we had to dramatize the key benefit of this new meter by putting the benefit in everyday terms.
Solution
So much of the glucose testing with diabetics is around mealtime. So we utilized the plates of food in the everyday to demonstrate the ease in which a patient can see their glucose reading. A big arrow going up, your glucose is high, one going down, your glucose is down. What could be easier than that?
