Contact lenses are all about vision and comfort. Those are great and of course important but when everyone is saying the same thing, how do we elevate the perception of what contact lenses can be?
Introduce the concept of eye health to contact lenses. The expectation for contact lenses is that they will help you see better. What physicians don’t think of is how a contact lens can help their eye health. The contact lens parentheses concept, allows this new story of an elevated role for contacts to become more evident.